We have worked closely with Colas to devise and deliver an overarching strategic re-positioning project. As a key part of this, we redeveloped their corporate website to challenge industry preconceptions and position the company as a strategic, intelligent and innovative highways solutions provider.
Whilst ensuring it was perfectly navigable for a variety of audiences, we designed the site to include the latest technologies such as; social media integration; industry polls; scrolling homepage; and rich media.
It was imperative the site was built on a scalable platform to allow it to expand and evolve alongside the ambitions and developments of the company. The corporate website goes a long way in securing their position as front-runners in their industry.
"Traditionally before attending an interview, candidates would use the Colas website to research the company. Before the redevelopment and redesign of the website, candidates did not have a clear understanding of Colas. Since the redesign of the website, candidates interviewed for positions within the company have a real understanding of the company and what they do."