Establishing a Company Presence on LinkedIn
How to create a LinkedIn company page

According to LinkedIn themselves, over 3 million company pages have been created, and over 500,000 of those have come in the last 12 months. Are you making the most of your company page and building lasting relationships?

LinkedIn now have more than 225 million professionals on their site (June 2013), who interact with brands, companies and other individuals on a regular basis. However, there are still a number of companies who are not taking full advantage of the opportunity that LinkedIn offer them.

Putting aside the reasons for creating the infographic in the first place, and the purpose of the infographic itself, we list a number of ways to get it noticed.

The New York Times recently reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic. Their continued efforts to improve their search experience resulted in over 5.7 billion searches were done by professionals in 2012.

What is a company page?
To understand company pages, we need to understand the benefits from both sides.

For your business

  • Tell your company's story
  • Highlight your products and services
  • Engage with followers
  • Share career opportunities
  • Drive word of mouth at scale

For millions of professionals

  • Explore companies of interest
  • Get the latest company updates and industry news
  • Research products & services
  • Learn about job opportunities

There are five steps to social media success and this post covers just the first.

  • 1. Establish a Company Presence
  • 2. Attract Followers
  • 3. Engage Followers
  • 4. Amplify Through the Network
  • 5. Analyse and Refine

In the same way as your website acts as your business card to any online user, your LinkedIn company page acts as your business card handed out to professional businessmen and women.

For the sake of this article we are assuming you already have a company page, but are not making the most of it. If you don’t you should follow the steps and add a page.

When creating your company page you must make sure you keep branding consistent with your other marketing channels. You then need to make sure that you are accurate with the information you provide and update this on a regular basis. Finally, you need to make sure fully utilise what LinkedIn have offered you.

We can help you get the most of your company page, but for this article we have focused on three simple steps to getting your LinkedIn company page up and running.

Company profile
What is your story? The profile tells anyone coming to your page about your company.

Products & services
Now the user has an idea of who you are, they probably want to know what it is that you do. Catch the eye of prospective customers by featuring products, services, or anything else that would be relevant to your target audience. Use the three rotating banners at the top to visually represent what it is that you offer.

This section is extremely powerful when you begin targeting audiences with information that is of interest to them. For example, you can show products or services to a particular country, industry, by seniority or even job function.

Word of mouth is now done online. When you have your products and services listed you can get clients to start recommending each of them. Never underestimate the power of a recommendation. In addition, that recommendation will appear on their own profile and will be seen by their contacts.

Establishing a Company Presence on LinkedIn

By adding a careers section you are showing prospects that you are a growing and successful business. This will also allow you to showcase your employment brand to talented professionals with a LinkedIn Career Page.

You now have a well-designed LinkedIn company page that lists all your products and services. You may also have a couple of jobs showing as well. Your next step is to increase the numbers of users following you, and to engage with them.

When creating updates for your company page, remember that you are talking on behalf of the company. What you say can be shared within seconds. Considerable thought needs to go into the type of information you are going to share, the frequency of it and the topics. For more information about this, please contact us.